4Corners has been a Ukrainian furniture manufacturer since 2015. Its portfolio includes serial items and custom-made projects for restaurants, offices, clinics, and retail spaces. The products are created at its own production facility, and the main sales are made through the website and directly. The company operates not only in Ukraine but also in international markets.
In 2023, the team started using augmented reality as part of the sales and presentation process. The pilot was launched in autumn through the ShopAR service.
Some customers interact with the brand online. Some interact at events, exhibitions, and via Instagram. At all these points, it was difficult to show the entire range or explain how the product would look in the buyer’s space.
ShopAR solves this problem: the customer sees the furniture in real life, in their own space, with the ability to change the colour or position. And this happens without any apps – just in a smartphone browser in 30 seconds.
4Corners has been a Ukrainian furniture manufacturer since 2015. Its portfolio includes serial items and custom-made projects for restaurants, offices, clinics, and retail spaces. The products are created at its own production facility, and the main sales are made through the website and directly. The company operates not only in Ukraine but also in international markets.
In 2023, the team started using augmented reality as part of the sales and presentation process. The pilot was launched in autumn through the ShopAR service.
Some customers interact with the brand online. Some interact at events, exhibitions, and via Instagram. At all these points, it was difficult to show the entire range or explain how the product would look in the buyer’s space.
ShopAR solves this problem: the customer sees the furniture in real life, in their own space, with the ability to change the colour or position. And this happens without any apps – just in a smartphone browser in 30 seconds.
On the website: a button to launch augmented reality has appeared in product cards. Customers can try on the model in their own space: this has made it easier to communicate with new customers, especially in project orders.
At exhibitions: during participation in events and presentations, ShopAR has become a standard tool. Through QR codes on brochures and stands, visitors can see products that are not physically presented. This removes space restrictions and allows you to show more than you can fit in the showroom.
Social media: AR content regularly appears on the brand’s Instagram. Posts and stories include links to fitting rooms, videos showing furniture in the space, and customer reactions. It has become part of the content plan. It is used both in paid promotion and in organic search.
The depth of interaction has increased:
– Before the launch of AR, the average product view lasted several seconds. Now it’s over 1 minute.
– exhibitions have become more effective – even with a limited number of physical samples.
– It has become easier to communicate with customers from other cities and countries: they now have a tool that replaces part of the showroom.
If your brand is represented in several markets, or you regularly communicate with customers remotely, ShopAR integration like 4Corners’ can help improve the customer experience of your international customers and make their buying decisions much easier.
On the website: a button to launch augmented reality has appeared in product cards. Customers can try on the model in their own space: this has made it easier to communicate with new customers, especially in project orders.
At exhibitions: during participation in events and presentations, ShopAR has become a standard tool. Through QR codes on brochures and stands, visitors can see products that are not physically presented. This removes space restrictions and allows you to show more than you can fit in the showroom.
Social media: AR content regularly appears on the brand’s Instagram. Posts and stories include links to fitting rooms, videos showing furniture in the space, and customer reactions. It has become part of the content plan. It is used both in paid promotion and in organic search.
The depth of interaction has increased:
– Before the launch of AR, the average product view lasted several seconds. Now it’s over 1 minute.
– exhibitions have become more effective – even with a limited number of physical samples.
– It has become easier to communicate with customers from other cities and countries: they now have a tool that replaces part of the showroom.
If your brand is represented in several markets, or you regularly communicate with customers remotely, ShopAR integration like 4Corners’ can help improve the customer experience of your international customers and make their buying decisions much easier.
