Frankof is a national upholstered furniture manufacturer that was initially interested in augmented reality for only a few models, but later, seeing the potential of augmented reality, decided to integrate ShopAR into its entire range. The service team worked on more than a hundred items of their 3D models, coordinating key parameters with Frankof: sizes, fabrics, configurations, and texture options. As a result, 90% of all models were able to change colour and size directly in augmented reality, so that the buyer could see not just a 3D model, but a dynamic demonstration of their furniture.
When the interactive ‘try-on’ was deployed on the Frankof website, a large number of unique users were recorded in the first 100 days, and the total number of AR sessions reached about 4% of the site’s traffic. The average time of interaction in augmented reality reached 2:44 – and this is at a time when the time spent interacting with content on social media is measured in seconds. The company notes that AR did not replace existing photos or videos, but rather became an additional channel where customers can immediately evaluate the dimensions and colour schemes of furniture. The majority of conversions came from mobile devices, with more than 70% of users coming from iOS. At the same time, up to 10% launched AR by scanning a QR code on a desktop and switching to a smartphone to view the furniture in a three-dimensional format.
Frankof is a national upholstered furniture manufacturer that was initially interested in augmented reality for only a few models, but later, seeing the potential of augmented reality, decided to integrate ShopAR into its entire range. The service team worked on more than a hundred items of their 3D models, coordinating key parameters with Frankof: sizes, fabrics, configurations, and texture options. As a result, 90% of all models were able to change colour and size directly in augmented reality, so that the buyer could see not just a 3D model, but a dynamic demonstration of their furniture.
When the interactive ‘try-on’ was deployed on the Frankof website, a large number of unique users were recorded in the first 100 days, and the total number of AR sessions reached about 4% of the site’s traffic. The average time of interaction in augmented reality reached 2:44 – and this is at a time when the time spent interacting with content on social media is measured in seconds. The company notes that AR did not replace existing photos or videos, but rather became an additional channel where customers can immediately evaluate the dimensions and colour schemes of furniture. The majority of conversions came from mobile devices, with more than 70% of users coming from iOS. At the same time, up to 10% launched AR by scanning a QR code on a desktop and switching to a smartphone to view the furniture in a three-dimensional format.
Frankof also actively supported interest in new opportunities through visual content on social media: the brand managed to turn augmented reality into a topic for videos and publications showing how the interior changes with different models and configurations.
Olga Govera, the company’s marketing director, notes: ‘We are convinced that this format of content helps to make a purchase decision easier and be more satisfied with the end result and the finished product, as the customer’s expectations and reality match each other. Because the buyer sees in advance how the furniture will look in the real space. On the technical side, the integration required minimal changes to the website: the ‘Try on’ button was embedded in the existing product card, and QR codes were useful during exhibitions and at offline outlets. For the premium furniture segment, this solution turned out to be more than just an attractive tool: it’s a way to show that the brand is keeping up with technology and at the same time helps people see their future sofa or bed in their own space without even leaving home.’
If you want to show the product in the customer’s space before the purchase – just like Frankof has already done – leave a request on our website and get the opportunity to see how ShopAR works with your product for free.
Frankof also actively supported interest in new opportunities through visual content on social media: the brand managed to turn augmented reality into a topic for videos and publications showing how the interior changes with different models and configurations.
Olga Govera, the company’s marketing director, notes: ‘We are convinced that this format of content helps to make a purchase decision easier and be more satisfied with the end result and the finished product, as the customer’s expectations and reality match each other. Because the buyer sees in advance how the furniture will look in the real space. On the technical side, the integration required minimal changes to the website: the ‘Try on’ button was embedded in the existing product card, and QR codes were useful during exhibitions and at offline outlets. For the premium furniture segment, this solution turned out to be more than just an attractive tool: it’s a way to show that the brand is keeping up with technology and at the same time helps people see their future sofa or bed in their own space without even leaving home.’
If you want to show the product in the customer’s space before the purchase – just like Frankof has already done – leave a request on our website and get the opportunity to see how ShopAR works with your product for free.
